Business people make hundreds of choices every day. To make sure they act on your message you need to grab their attention and increase the stakes. Learn how to build urgency into your message
Don't lose the customer by telling them about your business. Tell them about their business first. Learn the logic of persuasion. Never have to think about the structure of a presentation again
By making it urgent and presenting logically the close becomes as simple as "So, what do you think?'